HealthFounderOS for Scientific Founders
Doing Big Things with AI-Powered, Fully Integrated Commercial Teams
Customer Experience Strategy
Develop emotionalized, memorable experiences along connected journeys that lasting customer relationships$ 1,000 - 2,000 / month
Objectives
Landscape and SWOT
Segmentation, TAM/ SAM
Messaging and Creative Concepting
Tactical Selection and Media Plan
Performance Optimization, Measurement and Dashboard Reporting
Marketing Analytics
Basic and Advanced Models to Forecast, Measure and Optimize Your Launch$ 1500-2000 / month
SET OBJECTIVES: Revenue and Budget Goals, Break Even Analysis, P&L Management, Measurement Plan and KPIs/Metrics, Reporting Dashboard and Insights
DEFINE AUDIENCES: Market Sizing, Total Addressable Market, Sales Addressable Market, Lead Conversion Forecast, Cost of Customer Acquisition (COCA), Compound Annual Growth Rate (CAGR)
SELECT TACTICS: Media Channel Selection, Pro Forma, Media Mix Modeling, ROI Optimization, Breakeven
HCP/B2B Lead Generation
Build awareness among targeted HCPs. Increase engagement, attract leads and advocates, and drive sales conversions$ 1500-2000 / month
TOP OF FUNNEL PLAN. Add quality net new names to the database: Webinars/ Events, Pre and Post Event Emails, Public Relations, Digital & Traditional Media, 3rd Party Medical Publishers/ Media, Website Lead Capture
MIDDLE FUNNEL PLAN: Align messaging to help buyers navigate buying process: Progressive Profiling, Stage & Persona-aligned nurture tactics, score-based funnel movement
BOTTOM FUNNEL PLAN: Focus on efficiency of hand-off from marketing to sales, accelerating cycles, deal support, and lead nurture. Tactics: Sales-triggered actions, Targeted Campaigns/Plays, Supporting Contentb. Emails: Promotional Emails, Transactional Emails – Landing Pages
Product Naming
Develop a memorable brand name for your product, service, technology, or company that is ownable (trademarkable), resonates with your target audience, and free of any negative/inappropriate linguistic concerns$ 5,000-15,000 / Once
Service provided by the naming experts at Brand Institute (BI)
Brand Strategy Recommendation meeting hosted by BI
Creative Name Development
Brand Institute's BrandMatrix™ Pre-Screening
Nomenclature Workshop name review meeting hosted by BI
Global Trademark Screening on 30-50 names (US Federal, EUTM, WIPO)
Regulatory review conducted by BI's Drug Safety Institute
Final Brand Name Recommendations
Website Design
Create a visually appealing, user-friendly, and conversion-optimized website$ 10,000-20,000 / Once
Copy and Content Development: Developing site copy, key messages, calls to action
User Experience (UX) Design: Enhancing site navigation and usability
Creative and Graphic Design**: Creative concept, hero images, modern, attractive visuals
Conversion Rate Optimization (CRO): A/B testing, heat maps, and form optimization
Marketing CRM Software: Implement site on CMS or similar including capabilities for Marketing, Sales, Service and E-Commerce. Set up landing page testing/ AB splits to optimize conversion rates.
SEO/ ChatBots and Organic Inbound Leads
Enhance your website’s visibility on search engines and major chat bots (Gemini, ChatGPT, etc), thereby driving organic traffic and generating quality leads$ 1,000-2,000 / month
Keyword Research: Identifying high-impact keywords relevant to your industry.
Content Marketing to drive inbound leads, omnichannel digital audit to ensure consistent messaging everywhere
On-Page Optimization: Title tags, meta descriptions, header tags, and content optimization
Off-Page Optimization: Quality backlink acquisition and local SEO strategies.
Technical SEO: Improving site speed, mobile-friendliness, and secure navigation
Feature
Pay Per Click (PPC)/Paid Search Advertising
Drive targeted traffic to your website and capture high-quality leads. Boost visibility and reinforce your brand’s presence online. Optimize ad spend to maximize ROI.$ 1000-2000 / month
Account Setup and Management
Ad creation
Keyword Research
Bid Management
Performance Optimization and Adjustments
Measurement and Reporting Outcomes: Increased inbound leads• Increased brand awareness
Clinical Trial Planning
Senior consulting to align clinical strategy and GTM success$ 5,000 - 10,000 / month
Outline of Clinical Utility Plan
Reimbursement Strategy
Clinical Protocol Development
FDA Breakthrough Device Application
Integration of Clinical Studies and Marketing Strategy
Diagnostics: Clinical and Technical Feasibility
End to end diagnostics strategy to ensure market fit and logistics success$ 5,000-10,000 / month
Review of technology
Commercial Evaluation and Opportunity
Product Market Fit
Clinical Logistics
Connections to Partner Labs
Performance Creative
Creative concepting and copywriting based on hundreds of campaigns proven to drive engagement$ 5,000 - 10,000 / month
Online Video Ads, Television Concepts, Storyboards, Ad-like Objects for Research
Website Copy, Landing Pages and Call to Action Programs
Email, Newsletters
Digital Creative, Display, Paid Social
Content Marketing, SEO and AI Chat Visibility