Fractional Chief Commercial Officer · Healthcare

Your commercial gap
is costing you the launch.

Senior commercial leadership for healthcare CEOs who've outgrown the agency, can't afford a full-time hire, and don't want another strategy deck. One operator. Productized practices. AI-amplified delivery.

Twenty-five years across AbbVie, Amgen, BMS, Merck, Novo Nordisk, Pfizer, and Sanofi — $500M+ in commercial impact across 15+ launches and hundreds of DTC/DTP campaigns.
Fluent in the medical, legal, and regulatory terrain — FDA, EMA, FTC, and the state-by-state layers that catch healthcare CEOs off guard.
Fluent in the agent, human, and tech stack as a unified system — not three separate vendor categories. Hands-on with the build, orchestration, and compliance trade-offs most consultants outsource.
25+
Years in healthcare commercialization
$500M+
Commercial impact across launches
15+
Product launches led
1:1
Principal on every call, every time
Prior engagements
Acurist Hemostemix AMPEL ReJoy Embic AltheaDx

The operating system

HealthFounderOS gives one operator the leverage of a team.

The AI operating system behind PredictCare.ai. Four revenue loops — Authority, Acquisition, Conversion, Retention — running as a unified system. Built specifically for healthcare commercialization workflows: research, intake, content, compliance review, CRM operations. One senior operator delivering across multiple practices without losing depth or accountability.

Weekly newsletter — healthcare commercialization
Webinar series — live and evergreen
01 → Loop
Authority
Clinical credibility, trust assets, thought leadership, and regulatory positioning — before the first sales call.
02 → Loop
Acquisition
B2B outreach, payer architecture, prescriber adoption mechanics, and channel design — targeted and sequenced.
03 → Loop
Conversion
ROI calculators, pilot SOWs, enterprise proposal architecture — structured to close, not just impress.
04 → Loop
Retention
QBR frameworks, renewal architecture, expansion roadmaps — the year-two conversation starts in month one.
01

Productized for the commercial problem you're actually solving.

Each practice is built around a specific healthcare commercialization challenge — with a defined scope, defined methodology, and defined regulatory posture. One senior operator across all of them.

Available

Regenerative CMO

Fractional CMO for physician-led regenerative medicine clinics — longevity, stem cell, and specialty practices adding regenerative therapies. Cash-pay growth system, regulatory framework integration, three engagement tiers.

View practice →
Available

Biotech Launch Activation

Commercial readiness for biotech founders 12–36 months from launch. KOL strategy, payer architecture, launch sequencing, GTM build. Senior commercial leadership before the full-time CCO hire.

Book a Discovery call →
Available

Diagnostics Commercialization

For diagnostics and precision-medicine leaders facing the gap between FDA clearance and commercial traction. Reimbursement strategy, channel design, prescriber adoption mechanics.

Book a Discovery call →
Available

Longevity Advisory

For founders building in longevity, preventive medicine, and healthspan — across consumer, clinical, and platform configurations. Commercial strategy that respects the regulatory complexity.

Book a Discovery call →

02

What principal-led engagements actually produce.

Senior commercial judgment from someone who has shipped. Not advised. Shipped.

Croom brought a level of commercial rigor I hadn't seen from a fractional engagement before. He understood the regulatory terrain and the payer landscape simultaneously — that combination is rare.
Healthcare CEO Biotech · Pre-launch stage
What sets PredictCare apart is the operating system underneath everything. It's not consulting — it's infrastructure. The deliverables kept coming and the quality never dropped.
Founder Digital health · Series A
4.9/5
Average engagement rating across principal-led engagements
15+
Healthcare product launches with senior commercial leadership
100%
Principal on every call — no handoff to junior staff

03

Discovery. Design. Deploy.

Every engagement begins the same way, regardless of which practice it lands in. Three phases. One operator on every conversation.

01

Discovery

A 30-minute call. We discuss your business, audit your current commercial posture, and confirm whether your situation, sector, and pathway are a fit. Free. Direct. With the principal.

02

Design

If there's a fit, we map the engagement and the practice — scope, deliverables, cadence, pricing. If there isn't, including for regulatory reasons, we say so plainly and recommend where to go instead.

03

Deploy

Engagements run on a weekly operating cadence with monthly business reviews. Every engagement includes a compliance audit cycle from day one. Productized scope; bespoke depth where it matters.


04

About the principal.

Croom Lawrence

Founder · Fractional CCO/CMO
Operator of HealthFounderOS

30+
Years in healthcare
$500M+
Commercial impact
15+
Product launches
1:1
Direct on every call

I built PredictCare.ai because the healthcare consultancy market is missing a specific operator profile: someone with real commercialization scars, a productized way of working, and the AI infrastructure to deliver across multiple practices without losing depth.

Most fractional CCO/CMOs in healthcare come from one of two backgrounds: career consulting — good frameworks, thin on lived launches — or marketing services — good tactics, thin on commercial strategy. Neither fits a CEO who needs senior commercial judgment from someone who has actually shipped.

Active Center-of-Excellence work in regenerative medicine. CLTI / ACP-01 fluency. Prior leadership across 15+ healthcare product launches and hundreds of DTC/DTP campaigns at AbbVie, Amgen, BMS, Merck, Novo Nordisk, Pfizer, Sanofi, and more.

Three decades of commercializing healthcare products — inside biotech, specialty pharma, and active clinical work — meets HealthFounderOS, the AI operating system that lets one operator do the work of a team. Productized practices, senior judgment, AI-amplified delivery. That's what I'm building here.

Schedule a Discovery Call ↗

Three ways to engage. Start where you are.

Every engagement begins with a Discovery call. The other two are how to stay close while you decide.

Stay close

HealthFounderOS Webinar

Live and evergreen sessions on the commercial decisions healthcare founders are making at each stage.

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Just lurking

HealthFounderOS Newsletter

A weekly read on healthcare commercialization — frameworks, operating systems, regulatory thinking.

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