Fractional Chief Commercial & Marketing Officer · Healthcare

Your LLM looks backward.
Your commercial leader has to look forward.

PredictCare.ai pairs senior healthcare CMO/CCO judgment with AI-amplified execution, helping founders make better commercial decisions, move faster, and avoid expensive wrong turns.

Twenty-five years across AbbVie, Amgen, BMS, Merck, Novo Nordisk, Pfizer, and Sanofi — $500M+ in commercial impact across 15+ launches and hundreds of DTC/DTP campaigns.
Fluent in the medical, legal, and regulatory terrain — FDA, EMA, FTC, and the state-by-state layers that catch healthcare CEOs off guard.
Fluent in the agent, human, and tech stack as a unified system — not three separate vendor categories. Hands-on with the build, orchestration, and compliance trade-offs most consultants outsource.
25+
Years in healthcare commercialization
$500M+
Commercial impact across launches
15+
Product launches led
1:1
Principal on every call, every time
Prior engagements
Acurist Hemostemix AMPEL ReJoy Embic AltheaDx

The operating system

HealthFounderOS gives one operator the leverage of a team.

The AI operating system behind PredictCare.ai. Four revenue loops — Authority, Acquisition, Conversion, Retention — running as a unified system. Built specifically for healthcare commercialization workflows: research, intake, content, compliance review, CRM operations. One senior operator delivering across multiple practices without losing depth or accountability.

Weekly newsletter — healthcare commercialization
Webinar series — live and evergreen
Featured video

See how HealthFounderOS turns strategy into shipped work.

Watch the featured HealthFounderOS video directly on the page, then use the operating-system framework below to see how strategy becomes repeatable commercial execution.

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01 → Loop
Authority
Clinical credibility, trust assets, thought leadership, and regulatory positioning — before the first sales call.
02 → Loop
Acquisition
B2B outreach, payer architecture, prescriber adoption mechanics, and channel design — targeted and sequenced.
03 → Loop
Conversion
ROI calculators, pilot SOWs, enterprise proposal architecture — structured to close, not just impress.
04 → Loop
Retention
QBR frameworks, renewal architecture, expansion roadmaps — the year-two conversation starts in month one.
01

Start with the offer that matches where you are.

Pick the first problem to solve: save time with AI, prepare for launch, commercialize a diagnostic, or build a specialty growth system. Same principal-led model across every offer.

New · $999

AI Workflow Assessment

Forty-five minutes to find where your healthcare team is losing time. Get 3-7 AI tools or workflows, a 4-day starter plan, and a simple guarantee: if we cannot find 5 hours a week worth saving, you do not pay.

View offer →
New · $999

Lead Management Audit

Find where good leads leak after the form fill, webinar, event, or sales conversation. Get a crawl/walk/run maturity score, top 5 fixes, and a 30-day improvement plan.

View offer →
Available

Regenerative CMO

Fractional CMO for physician-led regenerative medicine clinics — longevity, stem cell, and specialty practices adding regenerative therapies. Cash-pay growth system, regulatory framework integration, three engagement tiers.

View practice →
Available

Biotech Launch Activation

Commercial readiness for biotech founders 12–36 months from launch. KOL strategy, payer architecture, launch sequencing, GTM build. Senior commercial leadership before the full-time CCO hire.

Book a Discovery call →
Available

Diagnostics Commercialization

For diagnostics and precision-medicine leaders facing the gap between FDA clearance and commercial traction. Reimbursement strategy, channel design, prescriber adoption mechanics.

Book a Discovery call →
Available

Longevity Advisory

For founders building in longevity, preventive medicine, and healthspan — across consumer, clinical, and platform configurations. Commercial strategy that respects the regulatory complexity.

Book a Discovery call →

02

What principal-led engagements actually produce.

Senior commercial judgment from someone who has shipped. Not advised. Shipped.

Croom brought a level of commercial rigor I hadn't seen from a fractional engagement before. He understood the regulatory terrain and the payer landscape simultaneously — that combination is rare.
Healthcare CEO Biotech · Pre-launch stage
What sets PredictCare apart is the operating system underneath everything. It's not consulting — it's infrastructure. The deliverables kept coming and the quality never dropped.
Founder Digital health · Series A
4.9/5
Average engagement rating across principal-led engagements
15+
Healthcare product launches with senior commercial leadership
100%
Principal on every call — no handoff to junior staff

03

Discovery. Design. Deploy.

Every engagement begins the same way, regardless of which practice it lands in. Three phases. One operator on every conversation.

01

Discovery

A 30-minute call. We discuss your business, audit your current commercial posture, and confirm whether your situation, sector, and pathway are a fit. Free. Direct. With the principal.

02

Design

If there's a fit, we map the engagement and the practice — scope, deliverables, cadence, pricing. If there isn't, including for regulatory reasons, we say so plainly and recommend where to go instead.

03

Deploy

Engagements run on a weekly operating cadence with monthly business reviews. Every engagement includes a compliance audit cycle from day one. Productized scope; bespoke depth where it matters.


04

About the principal.

Croom Lawrence

Founder · Fractional CCO/CMO
Operator of HealthFounderOS

30+
Years in healthcare
$500M+
Commercial impact
15+
Product launches
1:1
Direct on every call

I built PredictCare.ai because the healthcare consultancy market is missing a specific operator profile: someone with real commercialization scars, a productized way of working, and the AI infrastructure to deliver across multiple practices without losing depth.

Most fractional CCO/CMOs in healthcare come from one of two backgrounds: career consulting — good frameworks, thin on lived launches — or marketing services — good tactics, thin on commercial strategy. Neither fits a CEO who needs senior commercial judgment from someone who has actually shipped.

Active Center-of-Excellence work in regenerative medicine. CLTI / ACP-01 fluency. Prior leadership across 15+ healthcare product launches and hundreds of DTC/DTP campaigns at AbbVie, Amgen, BMS, Merck, Novo Nordisk, Pfizer, Sanofi, and more.

Three decades of commercializing healthcare products — inside biotech, specialty pharma, and active clinical work — meets HealthFounderOS, the AI operating system that lets one operator do the work of a team. Productized practices, senior judgment, AI-amplified delivery. That's what I'm building here.

Schedule a Discovery Call ↗

Three ways to engage. Start where you are.

Every engagement begins with a Discovery call. The other two are how to stay close while you decide.

New offer

AI Workflow Assessment

A $999 assessment to find where your team can save 5 hours a week with AI. No PHI needed.

View the offer →
New offer

Lead Management Audit

A $999 audit to find where leads stall, leak, or get handed off without enough context.

View the audit →
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