Make Your Moonshots Matter

Your health inventions will change the game for good.  This is how we bring them to market.

Predictive Healthcare is a full service Performance Marketing Agency specialized in helping Scientific Founders launch their medical breakthroughs - aligning VC decision analytics, exit strategies, and data-driven launch plans.

Croom Lawrence, CEO and Founder of Predictive Healthcare

HealthFounderOS

Discover proven systems to define your launch strategy, build audiences, and drive profitable growth. HealthFounderOS was developed while Croom served as an executive leader and strategist serving Founders and CEOs of early stage Precision Medicine, Device, BioPharma, and Diagnostic companies.

Commercial Launch Strategy

Connected customer experiences across all ports of entry into the business, whether marketing, sales, service or e-commerce are essential to solving customer problems and driving engagement.

Branding, Creative, and Identity

Powerful branding, product naming and identity management across all touch points is essential to build lasting memorable experiences that are worth talking about.

Omnichannel Advertising

Strategically-driven campaigns with world class creative and content, aligned to the highest performing media channels, and powered by your ad-mar tech stack. 

Content and Brand Storytelling

We develop compelling, written and visual storytelling that is optimized for media performance to drive behavior change and meet brand objectives.  By humans for humans. 

Website and Digital Asset Development

We develop full stack personalized web sites and digital experiences, including content syndication across all platforms, at the center of your digital campaign that drive leads, win new customers and accelerate growth. 

AI Tech Stack Audit and Roadmap

AI powered experiences that cross all channels, segments, and journey stages are essential to compete and win.  We rationalize your end-to-end tech stack, and help with partner selection to enable you to deliver and optimize world-class brand experiences.

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Fractional CMO Retained Services

Please reach out to schedule an intro call about your commercial challenges.  Let's solution together how we can help you deliver on launch excellence.  

Build Your Foundation

Proven launch playbooks designed to prove sales traction and support Seed to Series A Investments.

$ 5,000 / month

  • Investor Deck and Pitching

  • P&L Forecast, Leads & Response Models

  • Go to Market Plan

  • Launch Media Plan

  • Measurement Plan

  • Data Strategy & CRM/Marketing Tech Roadmap

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Maximize Your Launch

Omnichannel launches that align Marketing, Sales, Service and E-Commerce to maximize lead gen and launch trajectory

$ 10,000/ month

  • Omnichannel Customer Experience

  • AI Tech Stack Audit, Recommendations, Roadmap, and Budget

  • Marketing, Sales, Service, E-Commerce Alignment

  • Paid, Earned, Owned, Shared Activation Across All Channels

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Dominate Your Market

Dedicated Fractional CMO leading all aspects of team, planning and execution of scaled US and Global launches.

$ 15,000+ / month

  • Team Leadership: Marketing, Sales, and Service

  • Advanced Analytics

  • Business Development and Transformative Partnerships

  • Fundraising and Investor Relations

  • KOL and Influencer Management and Amplification

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How We Work

We become an extension of your team, immersing ourselves in your business as a strategic partner to achieve your goals. Our most common question from Founders: "Now, with AI infused marketing, how little do I need to spend to maximize traction?"

Stage 1: Discover

2 -4 Weeks - Client Perspective

Methodology

  • Immerse ourselves in your business
  • Review key documents
  • Conduct team interviews
  • Identify opportunities
  • Craft solutions and scopes of work

Areas Covered

  • Organization
  • Consumer Understanding
  • Market/ Competition
  • Product
  • Brand
  • Measurement
  • Operations

Stage 2: Plan

4 Weeks - Our Perspective and Consolidated POV

Deliverables

  • Objectives and Business Strategy
  • Customer Insights, Motivations, Barriers and Behavior Change
  • Market Opportunity, Green Space, Power Positioning
  • Customer Journeys and CX Capability Alignment
  • Creative, Content and Media Work Plan
  • Master project plan for execution
  • Final Learning Plan, KPIs, Metrics and Feedback Loops

Stage 3: Act

3 - 6 Months - In-Market Activation & Learning Loops

Deliverables

  • Brand Experience Production
  • Amplify brand voice
  • Drive targeted engagement
  • Drive valuable actions
  • Nurture customer relationships
  • Gather data and insights and all ports of entry (Sales, Marketing, Service and E-Commerce
  • Operation and Measurement
  • Prove traction and pathway to profitable growth

What People Are Saying

Real People, Real Results

Dennis Fortier, CEO Embic

Dennis Fortier

President & CEO, Embic Corporation

PredictCare.AI delivered a great quantitative approach to our commercial planning - solid modeling to inform our DTC expectations on getting engagement and sales up.

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John McCoy

Founder, CEO of ReJoy

Croom is a great marketing partner with solid strategy and creative chops.  His ideation and creative concepting helped us rethink our go-to-market story with much greater potential to breakthrough in a crowded market.

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Dan Tassone Froose

Dan Tassone

CEO and Founder, Froose

Croom was an early investor and advisor - his funding and support helped us achieve our goals of getting on the shelves of 3000 Acme and Whole Foods around the country!

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Dan Uchitel

Daniel Uchitel

Founder, CEO of HerpAlert and Dauchi

I have had the pleasure of working with Croom on various projects, and his expertise is nothing short of remarkable. When I engaged him for an analysis of my company, he delivered invaluable insights and pointed me in the right direction within the same day. Croom possesses an innate talent for productivity and execution—you will never see him procrastinate.

What sets Croom apart is his innovative thinking and efficiency. He consistently brings fresh ideas to the table and offers guidance that is both practical and impactful. Croom is a true go-getter and an indispensable asset to any team lucky enough to have him.

kevin Onarecker

Kevin Onarecker

Founder and CEO, Onarecker Consulting

Croom advocates for a tight link between marketing, sales and service.  He gets human to human connections as an advertiser, and building out AI capabilities to automate the work flows.  Best of both worlds.

Other Fractional Services

Brand Positioning | Brand Activation | Go to Market Plans | Omnichannel Customer Experience | Customer Segmentation | Total Addressable Market | Creative Advertising | Media Planning & Buying | Social Media | Digital Transformation | Technology Roadmap | Customer Journey | Entrepreneurship Canvas | B2B, DTC | AI/ML Personalization | Fractional Resources

Therapeutic Experience:
Immunology, Inflammatory Disease, Rheumatology, Dermatology, Oncology, Mental Health (Anxiety, Depression, Bi-Polar), Alzheimer's, Cardiology, Chronic Kidney Disease, Chronic Pain, Men’s Health/ Women’s Health/ Senior Health, Hemophilia, Influenza, Insomnia, Irritable Bowel Syndrome, Menopause, Multiple Sclerosis, Contraception, Restless Leg Syndrome, and others.

Contact us to get started.

Latest Update on Blog

Advertising and marketing technology, now powered by myriad AI tools, must be understood and rationalized.  Read our POVs and our AI adoption journey. 

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What is the most accurate test for Mild Cognitive Impairment and Dementia? Three things to know.

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Bringing the Era Of Trial and Error to a Close

I had the opportunity to publish an article here with my friends at Dentsu Health regarding the changing landscape for Precision Medicine.  

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Lupus: Where the "We're All Treated Equally" Feeling Doesn't Apply

This morning I attended the Baltimore Empowerment Conference put on by the Lupus Foundation of America. 
Outstanding event - incredible doctors...
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Startup Exit Celebration

Should Founders Embrace an "Exit Mentality" Before Launch? 5 Tips.

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